KPOP April 30, 2025 Wednesday 12:57 Mico
Female group FIFTY FIFTY, now back with a five-member lineup, returns to the embrace of fans with their third mini-album ‘Day & Night,’ and the new song ‘Pookie’ is poised to recreate the ‘Again Billboard’ myth.
FIFTY FIFTY’s Billboard myth is about to unfold once again. Their surprise release of the third mini-album ‘Day & Night’ on the afternoon of April 29 is seen as a fresh start. One of the double title tracks, ‘Pookie,’ takes the lead in the myth’s revival.
▼ ‘Pookie’ MV surpassed 2 million views in less than a day: (approximately 20 hours)
The anticipation for ‘Pookie’ skyrocketed from the teaser video released the day before its official release (28th). In less than 24 hours, the teaser MV for ‘Pookie’ had already surpassed 420,000 views on YouTube by the afternoon of the 29th (currently at 500,000).
Fans’ enthusiastic response to ‘Pookie’ praises the song as another ‘hit,’ with the potential to surpass their popular song ‘Cupid.’ As the buzz grows, some netizens express their expectations, predicting the possibility of entering the Billboard Hot 100: ‘A girl group that will change the K-pop scene is born,’ ‘This time, they can definitely break into the top ten of Billboard,’ etc.
The third mini-album ‘Day & Night’ tells the story of five girls stepping out of the familiar world, facing fear, chaos, and courage, embarking on a journey to find their ‘true selves.’ According to their company ATTRAKT, the album is structured around the themes of ‘Day’ and ‘Night,’ with the tracks showcasing contrasting emotional arcs, mirroring the transition of a day.
This new album vividly portrays FIFTY FIFTY’s colors. In addition to ‘Pookie,’ it also includes another lead track ‘Midnight Special,’ ‘Heartbreak,’ and a total of 6 songs.
FIFTY FIFTY’s third mini-album ‘Day & Night’ was officially released yesterday (29th) at 6 p.m. through various music platforms.